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TESTosterone: Eight easy exercises to boost your marketing effectiveness
Testing is the science of marketing art. It calculates whether your creativity is persuasive enough to get people to inquire about, try, or buy what you sell. The more significant questions are “What should you test?,” “How should you do it?,” “How should you track results?,” and “How do you interpret the results?” Luckily, the answers are easy…when you know what to do, of course. So follow along with this guide to pump up your marketing success rate.
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