RESOURCES FOR B2B MARKETERS

Information you can use for free

Ideas aren’t cheap. They’re invaluable (and ours have created lots of value for, well… most of our clients.)  But if you’re intrigued by new ways of looking at and solving business marketing problems, you’re sure to find marketing resources that are interesting, useful, and informative.

Resources

Five tips for integrating marketing and sales

Five tips for integrating marketing and sales

There are big rewards when sales and marketing are effectively integrated — not least of which are improved operating performance and outstanding financial results. Here are five tips that help make integrating marketing and sales successful.

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Your guide to implementing B2B marketing automation

Your guide to implementing B2B marketing automation

Marketing automation done right can help B2B companies meet and exceed all goals. But how do you do it right? You use a Crawl, Walk, Run, Win approach to build effective marketing automation campaigns – a ten-step process divided into four stages that makes it much easier to get started in running advanced, well-organized, and automated campaigns.

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Guide to selecting a demand generation agency

Guide to selecting a demand generation agency

Demand Generation has special requirements, especially now. It must combine skills in multiple areas – Marketing, Sales, Database and Content Management, Online and automation Technologies, and Regulatory Compliance – and tailor them to your specific needs.

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The 6 knows: Create useful information, not mere content

The 6 knows: Create useful information, not mere content

What those people are looking for is information that helps them solve problems, choose the right solutions, stay within their budgets, and achieve countless other goals. Your job is to give it to them in the way they want to receive it. This guide helps you in creating that useful, informative B2B marketing content.

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Crawl, walk, run and win: Marketing Automation Guide

Crawl, walk, run and win: Marketing Automation Guide

Marketing automation implementation guide Done right, marketing automation can help B2B companies meet and exceed all goals. But how do you do it right when marketing automation is daunting? You use a Crawl, Walk, Run, Win approach to build effective marketing...

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Case Study: Tapping the conversation

Case Study: Tapping the conversation

Tapping the conversationGetting inside their heads gave a social media monitoring firm the profitable lead gen program it needed Everybody listens. But not everybody hears. The difference? Enormous. That’s why listening in on the conversations in social media doesn’t...

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Nurture over nature

Nurture over nature

Nurture over natureA coordinated lead generation campaign helped a medical billing service change its ways Competition drives commerce and the need for better marketing. That was the realization that 25-year-old, Ohio-based HealthPro Medical Billing Service came to...

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