RESOURCES FOR B2B MARKETERS

Sales lead calculator You know your sales goals – the new accounts you have to acquire and the revenue you have to generate. But how many leads do you have to generate to reach those goals? You could guess or you could be much more precise by calculating the actual...

Selecting a demand generation agency Demand Generation has special requirements, especially now. It has to combine skills in multiple areas – Marketing, Sales, Database and Content Management, Online and Automation Technologies, as well as Regulatory Compliance – and...

Integrating marketing and sales guide B2B companies that excel in producing qualified, sales-ready leads see an exponential increase in profits, and part of their success comes from integrating marketing and sales. In Five Tips for Integrating Marketing and Sales,...

Marketing automation implementation guide Done right, marketing automation can help B2B companies meet and exceed all goals. But how do you do it right when marketing automation is daunting? You use a Crawl, Walk, Run, Win approach to build effective marketing...

Better manage your marketing content Here's an easy way to organize, categorize, and integrate the innumerable articles, white papers, case studies, how-to guides, research studies, and the like that you have (or plan to create). With the Content Management...

The 6 Knows: Create Useful Information, Not Mere Content What you know does matter. And what you know is what your prospects want to know. They just want to learn it from a different perspective – theirs. And you’ll learn how to do that in this free report . When you...

How to create buyer personas guide Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor messages and offers or...