RESOURCES FOR B2B MARKETERS
Information you can use for free
Ideas aren’t cheap. They’re invaluable (and ours have created lots of value for, well… most of our clients.) But if you’re intrigued by new ways of looking at and solving business marketing problems, you’re sure to find marketing resources that are interesting, useful, and informative.
Documents
Sales lead calculator
Sales lead calculator You know your sales goals – the new accounts you have to acquire and the revenue you have to generate. But how many leads do you have to generate to reach those goals? You could guess or you could be much more precise by calculating the actual...
Guide to selecting a demand generation agency
Demand Generation has special requirements, especially now. The agency you’re looking for should handle them all.
Five tips for integrating marketing and sales
Integrating marketing and sales guide B2B companies that excel in producing qualified, sales-ready leads see an exponential increase in profits, and part of their success comes from integrating marketing and sales. In Five Tips for Integrating Marketing and Sales,...
Crawl, walk, run and win
Marketing automation implementation guide Done right, marketing automation can help B2B companies meet and exceed all goals. But how do you do it right when marketing automation is daunting? You use a Crawl, Walk, Run, Win approach to build effective marketing...
Content management spreadsheet
Better manage your marketing content Here's an easy way to organize, categorize, and integrate the innumerable articles, white papers, case studies, how-to guides, research studies, and the like that you have (or plan to create). With the Content Management...
6 Knows
When you follow the tips and examples in this complementary content management guide, you’ll stop churning out “stuff” because you have to and, instead, understand how to create targeted, practical, useful marketing content.
Buyer personas
Marketing Persona guide and templates. Ideal for B2B marketers.
Videos
Four rights video
Mac has crammed a lot of that information into this informative video whose “four rights” can help put 300% more quality leads in the pipeline and make Sales 50% more efficient.
