RESOURCES FOR B2B MARKETERS
Information you can use for free
Ideas aren’t cheap. They’re invaluable (and ours have created lots of value for, well… most of our clients.) But if you’re intrigued by new ways of looking at and solving business marketing problems, you’re sure to find marketing resources that are interesting, useful, and informative.
Documents
Sales lead calculator
Sales lead calculator You know your sales goals – the new accounts you have to acquire and the revenue you have to generate. But how many leads do you have to generate to reach those goals? You could guess or you could be much more precise by calculating the actual...
Guide to selecting a demand generation agency
Selecting a demand generation agency Demand Generation has special requirements, especially now. It has to combine skills in multiple areas – Marketing, Sales, Database and Content Management, Online and Automation Technologies, as well as Regulatory Compliance – and...
Five tips for integrating marketing and sales
Integrating marketing and sales guide B2B companies that excel in producing qualified, sales-ready leads see an exponential increase in profits, and part of their success comes from integrating marketing and sales. In Five Tips for Integrating Marketing and Sales,...
Crawl, walk, run and win
Marketing automation implementation guide Done right, marketing automation can help B2B companies meet and exceed all goals. But how do you do it right when marketing automation is daunting? You use a Crawl, Walk, Run, Win approach to build effective marketing...
Content management spreadsheet
Better manage your marketing content Here's an easy way to organize, categorize, and integrate the innumerable articles, white papers, case studies, how-to guides, research studies, and the like that you have (or plan to create). With the Content Management...
6 Knows
The 6 Knows: Create Useful Information, Not Mere Content What you know does matter. And what you know is what your prospects want to know. They just want to learn it from a different perspective – theirs. And you’ll learn how to do that in this free report . When you...
Buyer personas
How to create buyer personas guide Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor messages and offers or...
Videos
Four rights video
Four Rights video When you do all-lead-gen-all-the-time, as we do at AcquireB2B (and as Mac McIntosh has done for decades), you gain an extremely broad perspective on what works, what doesn’t, and why. Mac has crammed a lot of that information into this informative...
