RESOURCES FOR B2B MARKETERS
Information you can use for free
Ideas aren’t cheap. They’re invaluable (and ours have created lots of value for, well… most of our clients.) But if you’re intrigued by new ways of looking at and solving business marketing problems, you’re sure to find marketing resources that are interesting, useful, and informative.
Resources
41 reasons to consider AcquireB2B
Considering hiring a demand generation company or agency? Check out these 41 reasons to consider AcquireB2B
How to improve your marketing automation ROI
Paired with appropriate processes, marketing automation can yield four to five times the number of closed deals. Learn how in this free guide from AcquireB2B.
Lead Qualification spreadsheet
From insights to implementation, here are the options that ensure you will meet your B2B marketing and business objectives.
You are ready for marketing automation if…
Are you ready for marketing automation? Consider these six points.
Marketing alchemy: Turning leads into gold
From insights to implementation, here are the options that ensure you will meet your B2B marketing and business objectives.
Will work for leads
From insights to implementation, here are the options that boost your marketing effectiveness
TESTosterone: Eight easy exercises to boost your marketing effectiveness
From insights to implementation, here are the options that boost your marketing effectiveness
Sales Lead success checklist
Is your company doing all it can and should be doing to turn leads into sales? Use this B2B lead generation checklist to find out.
How to create buyer personas for B2B marketing
Marketing’s Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers
Five tips for integrating marketing and sales
There are big rewards when sales and marketing are effectively integrated — not least of which are improved operating performance and outstanding financial results. Here are five tips that help make integrating marketing and sales successful.
Captivate: Capture – How what you say (and who you say it to) improves B2B lead generation
Looking to improve your B2B lead generation? How what you say (and who you say it to) generates more qualified leads
Content management spreadsheet
Managing your marketing content will be easier using this complimentary Content Management Spreadsheet.
Your guide to implementing B2B marketing automation
Marketing automation done right can help B2B companies meet and exceed all goals. But how do you do it right? You use a Crawl, Walk, Run, Win approach to build effective marketing automation campaigns – a ten-step process divided into four stages that makes it much easier to get started in running advanced, well-organized, and automated campaigns.
Guide to selecting a demand generation agency
Demand Generation has special requirements, especially now. It must combine skills in multiple areas – Marketing, Sales, Database and Content Management, Online and automation Technologies, and Regulatory Compliance – and tailor them to your specific needs.
The 6 knows: Create useful information, not mere content
What those people are looking for is information that helps them solve problems, choose the right solutions, stay within their budgets, and achieve countless other goals. Your job is to give it to them in the way they want to receive it. This guide helps you in creating that useful, informative B2B marketing content.
Everything you need to take the lead
From insights to implementation, here are the options that ensure you will meet your marketing and business objectives
Don’t do this at work: 5 missteps that trip up your marketing success
This free guide will help you avoid common missteps that could sabotage your lead generation marketing.
Earn support for B2B marketing automation: the people to persuade
This free, step-by-step guide will show you how to convince your management that B2B marketing automation is a good addition to your marketing toolkit.
Sales lead calculator
A free calculator for determining how many leads you need to meet your sales revenue goals.
Crawl, walk, run and win: Marketing Automation Guide
Marketing automation implementation guide Done right, marketing automation can help B2B companies meet and exceed all goals. But how do you do it right when marketing automation is daunting? You use a Crawl, Walk, Run, Win approach to build effective marketing...
Case Study: Tapping the conversation
Tapping the conversationGetting inside their heads gave a social media monitoring firm the profitable lead gen program it needed Everybody listens. But not everybody hears. The difference? Enormous. That’s why listening in on the conversations in social media doesn’t...
Nurture over nature
Nurture over natureA coordinated lead generation campaign helped a medical billing service change its ways Competition drives commerce and the need for better marketing. That was the realization that 25-year-old, Ohio-based HealthPro Medical Billing Service came to...
Videos
What’s Working Best for Driving More Sales and leads today – Video
Mac has crammed a lot of that information into this informative video whose “four rights” can help put 300% more quality leads in the pipeline and make Sales 50% more efficient.
