B2B MARKETING Case Studies

Success on a case-by-case basis

For generations, sales people have had to contend with questions like “What have you done in my industry?” We can probably cite multiple examples in a wide range of SIC codes… but that’s not the point – it’s how businesses’ shared marketing and demand generation problems can be solved with a combination of insight, analysis, strategy, tactics, and follow-through… like ours.

Case Study: Tapping the conversation

Tapping the conversationGetting inside their heads gave a social media monitoring firm the profitable lead gen program it needed Everybody listens. But not everybody hears. The difference? Enormous. That’s why listening in on the conversations in social media doesn’t...

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Nurture over nature

Nurture over natureA coordinated lead generation campaign helped a medical billing service change its ways Competition drives commerce and the need for better marketing. That was the realization that 25-year-old, Ohio-based HealthPro Medical Billing Service came to...

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