B2B Lead Generation Insights
Worth more than a penny
See how much value you can derive from this blog with the latest insights on B2B marketing strategies, tactics, media, and technology for driving more leads and sales.
When put in practice, our observations and advice equal much more than a penny for your thoughts. In our humble opinion, of course.
Mac has crammed a lot of that information into this informative video whose “four rights” can help put 300% more quality leads in the pipeline and make Sales 50% more efficient.
Putting B2B marketing automation to work doesn’t have to be an overwhelming effort. You can start simply, building the sophistication of your marketing automation campaigns as you go.
Click here or on the image below to start your download. Check out some additional resources here
Marketing automation implementation guide Done right, marketing automation can help B2B companies meet and exceed all goals. But how do you do it right when marketing automation is daunting? You use a Crawl, Walk, Run, Win approach to build effective marketing...
Here are six key questions you’ll need good answers to for the best chance of being successful with your B2B sales lead generation programs:
What do you need to do to make your B2B website exceptional at lead generation and sales?
Your longer-term prospects represent three out of four of your sales opportunities.
Persona-based marketing is a powerful and highly effective way to make connections with your prospective customers.
If you don’t use marketing automation from companies like Marketo, Silverpop, Eloqua, Pardot, Act-On, Hubspot or others, you’re missing out on opportunities to put campaigns on auto-pilot and have the platform generate messages, responses to offers, follow-ups based on respondents’ activities, and more.
Use Marketing to Build Your Business for Less $