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B2B Lead Generation Insights

Worth more than a penny

Our observations and advice, when put in practice, equal much more than a penny for your thoughts… in our humble opinion, of course. So see how much value you can derive from this content.

Go deep with your content – a word to the wides

When it comes to B2B marketing content,  if someone starts talking about the breadth of their offerings, they may have their latitude confused with their longitude. That’s because it’s so rare for B2B firms not to have a singular focus. Levi’s may sell pants to any...

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The knowns, the partially knowns, the unknowns…

…And how to know them. It’s easy to start at the end. Mathematicians do it all the time – to create the proof that validates the answer. But in demand generation, the answer’s a desired result – a particular number of inquiries, qualified leads, new prospects, sales,...

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B2B demand generation agency earns prestigious award

AcquireB2B, inc. wins bronze award for its creative work for virtualworks group, inc. For immediate releaseNorth Kingstown, RI —& AcquireB2B, Inc., an established B2B lead generation marketing agency, has been named a Bronze winner in the Summit Creative Award®...

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