LEVERAGE VIDEOS FOR B2B LEAD GENERATION
The statistical evidence concerning the effectiveness of online video marketing is overwhelming. Yet most B2B companies haven’t jumped in. Why not? They likely have dabbled in it and learned it’s more difficult than it looks. Just because the tools are readily available doesn’t mean that they’re quickly learned or easily used.
- B2B products and services are complex.
- Prospects want to do their research online.
- But they have limited attention spans and even less time – they won’t read a 12 page white paper or sit through a half hour SlideShare presentation.
- 63% of B2B deals go to the first vendor in the door.
Well-produced video can generate leads when other approaches aren’t working. A video produced by professional B2B marketers with skills and expertise in visual storytelling and multimedia technologies can deliver your complex marketing messages in three minutes, and in a way your prospects willingly consume.
For more information on how you can learn to leverage video in your B2B marketing efforts, just email us at firstname.lastname@example.org or call us at 800-366-1877.