Top 3 design tips from one of AcquireB2B’s top graphic design experts

Kim Getker

One of an ongoing series of tips from experts in B2B marketing and lead generation.


Meet Kim Getker, one of AcquireB2B’s top graphic design experts. 

Kim designs marketing and campaign materials for our clients, including emails, landing pages, and other online and offline marketing materials such as “offer” content, including white papers, how-to guides, checklists, case studies, and presentations.

Here are Kim’s top three design tips:

  1. Looking good is only half the battle. If the graphics don’t support the message, clever design and eye-catching graphics will not increase your marketing results.
  2. Less is more. Today we are bombarded with information, and it’s a good idea to leave some white space. Don’t crowd your copy and design. Give your targets some space to respond to your message, ask a question, or interact with your brand.
  3. Honor your brand. Stay true to your brand standards to make an impression on your targets. Over time, it imprints your brand on their minds, giving a tacit stamp of approval.

Worth considering:  Need help designing your B2B lead generation and lead nurturing campaigns and content? Consider putting AcquireB2 B’s experts to work. Learn more here.

Readers, what are your tips regarding B2B marketing and content design?

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