AcquireB2B, inc. wins bronze award for its creative work for virtualworks group, inc.

For immediate release

North Kingstown, RI —& AcquireB2B, Inc., an established B2B lead generation marketing agency, has been named a Bronze winner in the Summit Creative Award® competition for its innovative work for VirtualWorks Group, Inc., an enterprise indexing and document imaging company. AcquireB2B’s winning entry was select from more than 5,000 submissions from 24 countries.

VirtualWorks’ website plays a critical role in its lead generation efforts. The company hired AcquireB2B to redesign its website to be more effective for generating leads and driving sales.

“We were lucky to a certain degree because VirtualWorks was willing to see themselves the way we did — through their customers’ eyes — and that let us shift the focus of their website,” said Peter Altschuler, Creative Director, AcquireB2B. “Instead of concentrating on the details of their products and services, we emphasized the advantages that customers gained by using those products and services. As a result, engagement went up, site visitors stayed longer, and more of those visitors identified themselves as viable leads.”

The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small- and medium-sized agencies worldwide. Celebrating its 20th year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor. Judges from world-class organizations use stringent standards in the blind judging to identify well-executed creative concepts that have the ability to communicate and persuade.

“Winning a Summit Creative Award is a significant accomplishment in one’s career. With vetted judges, tough judging criteria, blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition,” said Jocelyn Luciano, executive director for the Summit International Awards (SIA). “The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”

“Our team at AcquireB2B team thrives on delivering for its clients. To be honored with a Summit Creative Award for the work we did for a client makes it more special,” said Mac McIntosh, president and partner. “The award reinforces our commitment to serving our clients.”

AcquireB2B has helped its clients become recognized brands through its lead generation and marketing campaigns. Its team of experts designs, implements and improves marketing campaigns for clients like VirtualWorks to generate more leads, more revenue, more effectively. To learn more about AcquireB2B, please visit acquireb2b.com.

About AcquireB2B

AcquireB2B is a marketing consultancy and agency specializing in B2B demand generation, sales lead management and marketing automation. As a full service organization with both right brain and left brain capabilities, AcquireB2B helps clients figure out “what to do” and then “get it done” to drive more leads and sales. AcquireB2B’s services include developing strategy and tactics, lead management processes, content creation and technology implementation/management. From managing small, one-time projects to running turn-key marketing automation driven lead generation programs, our expert team helps clients get more leads, more revenue, more effectively. For more information, please visit http://www.acquireb2b.com, or call 800-366-1877.

About the summit international awards

The Summit International Awards (SIA) organization was founded in 1994. The organization conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. Additional information about the Summit International Awards organization, its competitions and winning firms can be found on the Summit Awards web site at http://www.summitawards.com.

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