B2B Lead Generation Insights

Worth more than a penny

See how much value you can derive from this blog with the latest insights on B2B marketing strategies, tactics, media, and technology for driving more leads and sales.

When put in practice, our observations and advice equal much more than a penny for your thoughts. In our humble opinion, of course.

Reduce conflict among marketing and sales channels

Marketing and selling through multiple channels can effectively generate more leads and close more sales. It can cut your costs and help you close more deals. But how do you reduce the conflict among channels?
Here are some ideas to consider

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b2b marketing and sales Integration

With so much to win through B2B sales and marketing integration, and so much to lose by not doing so, it is a wonder why so many companies refuse to address it or have thrown up their hands in not being able to have it work.

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