B2B Lead Generation Insights
Worth more than a penny
See how much value you can derive from this blog with the latest insights on B2B marketing strategies, tactics, media, and technology for driving more leads and sales.
When put in practice, our observations and advice equal much more than a penny for your thoughts. In our humble opinion, of course.
Marketing and selling through multiple channels can effectively generate more leads and close more sales. It can cut your costs and help you close more deals. But how do you reduce the conflict among channels?
Here are some ideas to consider
With so much to win through B2B sales and marketing integration, and so much to lose by not doing so, it is a wonder why so many companies refuse to address it or have thrown up their hands in not being able to have it work.
Instead of focusing on lead generation efforts that drive high volumes of unqualified leads, you need to produce a steady flow of highly qualified B2B sales-ready leads instead. That’s where account-based marketing (ABM) comes in.
When it comes to marketing strategy, tactics, messaging, and offers for generating those leads, marketers are not always as specific as their agencies need them to be.
I was thinking about all the lead qualification criteria we’ve seen used in B2B lead generation programs and started listing them by category.
Increase your brand equity and customer lead generation results by making it easy to do business with your company
The best way to generate sales leads is by making strong “offers” or “calls-to-action.”
To reduce misunderstandings with Sales, create a glossary of sales lead definitions related to your B2B lead generation programs.
How do you define marketing automation? Here’s our definition.
Don’t remove contacts from your marketing databases too soon – especially considering the potential lifetime value of the prospects and their companies