B2B Lead Generation Insights
Worth more than a penny
See how much value you can derive from this blog with the latest insights on B2B marketing strategies, tactics, media, and technology for driving more leads and sales.
When put in practice, our observations and advice equal much more than a penny for your thoughts. In our humble opinion, of course.
B2B lead qualification criteria
I was thinking about all the lead qualification criteria we’ve seen used in B2B lead generation programs and started listing them by category.
Offers are key to generating more leads and sales with your B2B Marketing
The best way to generate sales leads is by making strong “offers” or “calls-to-action.”
B2B sales lead definitions: Getting on the same page with Sales
To reduce misunderstandings with Sales, create a glossary of sales lead definitions related to your B2B lead generation programs.
Here’s our definition of marketing automation
How do you define marketing automation? Here’s our definition.
How long should you keep contacts in your marketing database?
Don’t remove contacts from your marketing databases too soon – especially considering the potential lifetime value of the prospects and their companies
How to show that marketing is contributing to your company’s bottom line
It is surprisingly easy to prove that B2B marketing is contributing to your company’s bottom line. Here’s how.
What is working best for B2B lead generation today
This video about B2B lead generation by sales lead expert Mac McIntosh shows you what is working best today in B2B lead generation
What’s Working Best for Driving More Sales and leads today – Video
Mac has crammed a lot of that information into this informative video whose “four rights” can help put 300% more quality leads in the pipeline and make Sales 50% more efficient.
Put marketing automation to work with a crawl, walk, run, win approach
Putting B2B marketing automation to work doesn’t have to be an overwhelming effort. You can start simply, building the sophistication of your marketing automation campaigns as you go.
Answer 6 key questions for B2B sales lead success
Here are six key questions you’ll need good answers to for the best chance of being successful with your B2B sales lead generation programs:
