B2B Lead Generation Insights
Worth more than a penny
Our observations and advice, when put in practice, equal much more than a penny for your thoughts… in our humble opinion, of course. So see how much value you can derive from this content.
Put marketing automation to work with a crawl, walk, run, win approach
Putting B2B marketing automation to work doesn’t have to be an overwhelming effort. You can start simply, building the sophistication of your marketing automation campaigns as you go.
Answer 6 key questions for B2B sales lead success
You’ve spent a great deal of time, effort and money putting together your business-to-business sales lead generation programs. But how you handle the leads once you get them will make the difference between a happy sales team and new customers, on the one hand, or an...
Need more B2B leads and sales? Fix your website
How can you make your B2B website exceptional at generating more leads and sales? From a leads and sales point-of-view, what makes a website exceptional? It helps move visitors from simple awareness to serious It answers enough of their questions to keep your company...
Nurture leads to maximize sales
Persona-based marketing is a powerful and highly effective way to make connections with your prospective customers.
How to create buyer personas
Personas are detailed profiles of fictional but representative prospective customers Tom is a successful businessman in his early 40s. He’s the CEO of a mid-sized wireless communications company that has experienced steady growth and profitability over the past...
Marketing automation pros (and amateurs)
We love marketing automation. We use it – in some form – for every client. It provides many more options with far less effort, and that translates into savings on multiple levels. If you use a marketing automation platform in-house, you’re probably familiar with the...
Use marketing to build your business for less
Lower cost-per-touch tactics pay dividendsMost of the profitable, fast-growing companies I know don’t rely solely on the folks in sales to generate new business. Instead, these successful companies use a marketing-driven sales approach to get more sales for less. They...
B2B marketing content’s contexts
When it comes to B2B content marketing, context matters. “Who are you?” should be one of the first considerations for any content.
Marketing? or lead generation?
There are subtleties. Just make them obvious. Marketing is many things – everything from product initiation and branding to market penetration modeling and ROI calculations. But is it lead generation? Or is lead generation just a marketing function? If getting your...
All marketing tools go to the back of the line.
You probably would have to look very far to find a business person who doesn’t think that strategy is vital. It’s so vital that it’s the first thing people do when they’re planning virtually anything – revenue growth, product development, marketing, sales… So why do...
