Resources

Views you can use

Ideas aren’t cheap. They’re invaluable (and ours have created lots of value for, well… most of our clients.)  But if you’re intrigued by new ways of looking at and solving business marketing problems, you’re sure to find material that’s interesting, useful, and informative.


Documents

Calculator

Sales Lead Calculator

How many leads do you need to meet your revenue goals? The calculator makes it easy to figure out.

Format: Excel

Essentials

Guide to Selecting a Demand Gen Agency

When you’re ready for a demand generation agency, here are the key points to consider.

Format: PDF

5Tips

Integrating Marketing and Sales

To get better leads that convert to more revenue, Sales and Marketing must collaborate. Learn how to make it happen.

Format: PDF

Crawl, walk, run and win

Crawl Walk Run Win

The best things take time… including marketing automation. Follow this guide to build and enhance it progressively.

Format: PDF

Spreadsheet

Content Management Spreadsheet

Got lots of content? Now organize it — easily, quickly, effectively.

Format: Excel

6-Knows

6 Knows

A half dozen critical criteria for creating targeted, relevant content.

Format: PDF

MarketingAutomationReport

Marketing Automation Research Study Sponsorship

LinkedIn’s B2B Technology Marketing Community survey about marketing automation: how it’s being used, how long it takes to implement, and what people still need help with.

Format: PDF

 

Videos

Video

Four Rights Video

A quartet ofB2B marketing tactics that have proven to be consistently effective in ensuring success.

Format: Video