You’ve spent a great deal of time, effort and money putting together your business-to-business sales lead generation programs. But how you handle...[Read more...]
Worth more than a penny
Our observations and advice, when put in practice, equal much more than a penny for your thoughts… in our humble opinion, of course. So see how much value you can derive from this content.
How can you make your B2B website exceptional at generating more leads and sales?
From a leads and sales point-of-view, what makes a website...[Read more...]
When prospects respond, one in four is ready to make an immediate purchase. The longer-term prospects represent three out of four of your sales...[Read more...]
Personas are detailed profiles of fictional but representative prospective customers
To implement persona-based marketing, create detailed...[Read more...]
We love marketing automation. We use it – in some form – for every client. It provides many more options with far less effort, and that translates...[Read more...]
Lower cost-per-touch tactics pay dividends Most of the profitable, fast-growing companies I know don’t rely solely on the folks in sales to...[Read more...]
Who are you? The answer matters. It should be one of the first considerations for any content.[Read more...]
There are subtleties. Just make them obvious.
Marketing is many things – everything from product initiation and branding to market penetration...[Read more...]
You probably would have to look very far to find a business person who doesn’t think that strategy is vital. It’s so vital that it’s the first...[Read more...]