This was all his idea
Mac is a business-to-business lead generation and marketing expert who specializes in helping companies like yours to generate more leads and close more sales using the latest marketing strategies, tactics, technology and media.
He is founding partner of business-to-business marketing automation services company, AcquireB2B, and CEO of B2B lead generation and marketing consulting firm Mac McIntosh Inc.
Mac and his associates specialize in helping companies that sell products or services to other companies, institutions or government agencies to:
- Generate more high-quality sales leads;
- Nurture, score and qualify leads as being sales-ready opportunities;
- Convert more leads into closed sales;
- Track and measure results and ROI.
Mac’s background includes 20+ years of hands-on experience in B2B marketing, direct marketing and sales. His experience includes senior sales, marketing and corporate management positions with companies in manufacturing, media, marketing communications and marketing services.
As a teacher of graduate and undergraduate-level university and college courses, both in the USA and Europe, Mac also conducts dozens of B2B marketing and lead generation workshops, seminars and webinars each year for leading corporations and associations around the world.
Mac writes regularly for a number of leading print and online marketing and business publications.
Recent accolades for Mac include being selected as one of the Sales Lead Management Association’s “Top 50 Most Influential People in Sales Lead Management,” and "40 Most Inspirational Leaders in Sales Lead Management", and BtoB magazine’s “Top 100 in B2B Marketing”.
Mac is a member of the Business Marketing Association, served multiple terms as a chapter president and as a member of its board of directors, and was awarded its Certified Business Communications designation. Mac is also a member of the Sales Lead Management Association, and the National Speakers Association.