Award presented during Silverpop Amplify 2012 — Silverpop’s 10th annual North American customer conference — recognizes AcquireB2B’s expertise in creating and delivering marketing automation programs that drive more leads and sales for Silverpop customers.
Providence, RI -- (PR Web) — AcquireB2B, the agency driving sales with marketing automation, received the Silverpop Agency Partner of the Year Award at its 2012 Silverpop Amplify customer conference in Atlanta, Georgia. The honor highlights the agency that has shown significant commitment to growing Silverpop's customer base and assisting existing Silverpop customers with integration and delivery of effective and innovative marketing automation programs.
"The AcquireB2B mission is to offer our clients the right balance of strategic thinking, systems expertise and tactical know-how to create marketing automation programs that drive more leads and ROI," said co-founder, Mac McIntosh. “While our agency relies on its people, expertise and proprietary technology to serve our clients, Silverpop’s platform is critical to the success of our solutions. We are delighted to receive this special designation."
AcquireB2B has deep knowledge and understanding of Silverpop and Salesforce.com and has successfully integrated the technology platforms, resulting in seamless behavioral marketing automation programs driven by Silverpop.
“We worked hand-in-hand with our clients to help get Silverpop-driven programs up and running quickly and efficiently,” said Mac. “The result was our clients’ marketing and sales organizations became comfortable and confident users of well-designed behavioral marketing automation programs; allowing them to drive sales and improve ROI.”
"Silverpop’s most successful customers are those who take advantage of the additional resources our fantastic partners, like AcquireB2B, can offer," said Will Schnabel, senior vice president of business development for Silverpop. "We were very happy to honor them with our Agency Partner of the Year award and to continue to work together to help our mutual clients discover new ways to use our solution to evolve their programs while also operating more efficiently."
AcquireB2B is unique, and known for its ability to improve on the technology its clients are already using. For example, AcquireB2B’s Mailing Insights™ take customers beyond the already impressive capabilities of Silverpop’s Excel Add-In tool. This semi-custom report gives specific details about the character of email respondents — in addition to aggregate performance data. Mailing Insights™ allows for audience segmentation after the send in order to provide insight into how a given group responded to a campaign or individual mailing.
The Mailing Insights report uses Excel pivot tables, allowing the slice and dice of data across dozens of campaigns and hundreds of mailings for a big picture view, while at the same time maintaining the ability to drill down into the underlying details. “Mailing Insights has been hugely popular with Silverpop customers,” says Mac McIntosh. “Clients get a complete view of a program and a very simple and fast way to look closer at individual segments. In this age of massive data, we’ve created the means to find useful marketing program insights quickly and easily.”
AcquireB2B is a privately held, full-service marketing automation agency. Established in 2010 by two industry veterans with decades of experience, Mac McIntosh and Peter Dikeman, lead a staff of seasoned technologists, content mavens, art directors and email professionals.
AcquireB2B excels in strategy development, systems integration, and tactical know-how. Whether there is a need for a single engagement or a long-range program; as an independent team or as partners, AcquireB2B can provide improvements in most any aspect of marketing automation.
AB2B helps companies with:
Mac McIntosh was named one of Sales Lead Management’s Top Ten Most Influential List three years in a row.
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex—so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 4,000 brands around the globe. Visit us at silverpop.com.
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